Archive for August, 2008
Life, Cap Euro, ASOP & Some Tips
Been a long time since I have posted as per usual but hey, I made no promises when I started this blog. I have been full-time affiliating for almost 2 months now and let me tell you it is no cake walk but I wouldn’t trade it for anything. The hours are longer, the money is shit (for now) and no one knows what the fuck I do for a living, but I am happy and enjoying every second of it. Myself and my good friend Graham Rowlands have essentially setup shop in our new office (Starbucks) where most of the day is spent working, talking and looking at the hot moms that come in one after another to drink coffee and talk about how cute their babies are. For the last few weeks I have been writing content 8-10 hours per day for some new sites I am building and as I am sure you all know this is an extremely tedious process. I am pretty sure I could write a PokerStars review with my eyes closed.
Anyways all this work has got me pumped up for the upcoming CapEuro affiliate conference going down in Barcelona this September. For those of you who have never been to a poker conference before, I whole heartedly recommend saving up the money to take the journey for a number of reasons, the biggest of which is the overwhelming motivation you will come home with after networking with successful affiliates for a few days. I was lucky enough to attend CapEuro London this past January on Poker Affiliate Programs buck (Thanks Warren, Jeremy, Greg, Chipleader and anyone else i missed) and it was a blast, so needless to say I can’t wait to get crunk (and do business) in Barcelona as well. I also used to live in Mallorca which is about a 5 hour boat ride from Barcelona so I’m thinking of heading there for a few days after the conference for some R & R. Another aspect of the conference that I am looking forward to (if I qualify) is playing in the ASOP, however I wish that this thing was hosted only on one site. Today it was at PokerKings and I downloaded their software to discover it simply did not work……good job guys. Anyways still a few qualifiers to go so hopefully I will be able to grab a spot.
Now on to a few tips that I wanted to share with everyone after going half insane from writing content for so long. For those of the new affiliates out there I just want to stress the importance of focusing your sites and their content around “money” terms that have a high chance of converting players to poker sites. We are in this business to make money, so why spend 2 hours writing a biography about a player when you could create 4 pages that could eventually bring you some cash. My point is that I can remember a fundamental change occurring in my 2+ years in this industry that related to how I “thought” the industry worked. When I first started, I was an avid poker player and really loved the game. I wanted to build a huge resource site that was dedicated to helping and improving poker players knowledge. While I do not have anything against this particular method (and many sites do it extremely well), I do have to say that over my short time in this industry I have shifted to really focusing on things that make money. If I am going to write a strategy article or a player profile, I am doing it to interlink pages, get traffic to convert through an on page advertisement, etc, etc. Always be thinking, HOW WILL THIS PAGE MAKE ME MONEY? Don’t go crazy, but keep that in mind the next time you are developing a site. Anyways my fingers are starting to bleed so I better go, cheers all and good luck (back in a month or so, lol).
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